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Victorian Trade Cards

Popular between 1870 and 1900, so called “trade cards” were used by tradespeople to advertise their products. The bright colors and pretty or amusing themes pictured on the cards made them very desirable to customers, who collected and displayed them in albums. Many of the cards told a story or were part of a series, which encouraged repeat business on the part of the customer in order to collect a complete set.

 

(click to enlarge)